FANNING: The power of setting a meaningful personal goal
By Ben Fanning, contributing editor | My mom recently reminded me of a moment from years ago. I was venting my job frustration over dinner and said:
“There’s got to be more to work than just finding ways to make a T-shirt cheaper.”
It was my first job and the department goal was to save money, build efficiency, and ultimately deliver shareholder value. This wasn’t the problem.




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